GenAI Operations Lead at Scale AI, building the infrastructure that powers generative AI. Founder of Wikus Ventures, investing in emerging tech.
GenAI Operations Lead at Scale AI, where I build the infrastructure and evaluation frameworks that power frontier model development. My work spans RLHF/RLAIF pipelines, synthetic data strategy, and quality assurance at scale, giving me a practitioner's view of how AI systems are actually built and deployed.
Fluent in Farsi, German, English, and French, enabling direct engagement with European and Middle Eastern clients and markets without translation layers. My background spans operations, product strategy, and digital transformation across Google, Mastercard, Yum Brands, and as founder of Wikus Ventures, where I invest in and advise emerging technology startups at the intersection of AI, fintech, and digital commerce.
Available for expert network calls, advisory engagements, and consulting projects at the intersection of AI research, education, and industry practice.
I combine hands-on practitioner knowledge with a consulting mindset. I don't just know what is happening in AI, I can explain why it matters and what to do about it.
RLHF, RLAIF, human feedback pipelines, and the operational infrastructure that powers frontier model development.
Data pipeline design for LLM pre-training and fine-tuning: what works, what doesn't, and how to scale it.
Benchmarking methodologies, red-teaming frameworks, computer-use evaluation, and building trust in AI systems.
Model Context Protocol (MCP), agentic system design, and the infrastructure for autonomous AI workflows.
Roadmap development, implementation planning, and organizational design for enterprise AI adoption.
Due diligence on data labeling platforms, frontier model APIs, and the full AI tooling stack.
Available for expert network calls, advisory engagements, and consulting projects.
Leading large-scale AI training operations for LLMs and robotics infrastructure (GPUs, Neoclouds, inference APIs) at the intersection of ML alignment, data engineering, and product ops — working directly with frontier LLMs across hyperscalers and top robotics firms.
Designing and leading RLHF and SFT pipelines for multimodal and agentic AI systems. Authoring expert domain rubrics and Chain-of-Thought frameworks that shape how reward models evaluate outputs. Owning QA and data management to consistently hit 85-90%+ accuracy thresholds for reward model training data.
Founded Wikus Ventures to invest in and advise emerging technology startups at the intersection of AI, fintech, and digital commerce.
Building a portfolio of ventures focused on frontier technologies and transformative business models.
Built and led the Web3 Innovation Lab for World Poker Tour (A5 Labs) — focused on NFTs, metaverse, and blockchain gaming. Hired and managed the core Web3 team across product, engineering, design, marketing, and business development, with $3M+ P&L responsibility.
Launched Moments, a premier NFT auction with Phil Ivey, The Shoe Surgeon, and Decentraland; GamaWars, a generative-art 3D NFT avatar collection; and Gama Wallet, a universal wallet spanning Ethereum, Polygon, and Solana.
Led digital product innovation — blockchain, digital checkout, network tokenization, digital card issuance, P2P payments, and cross-border disbursements — scaling through channel partners to large merchants, payment service providers, and fintechs.
Launched the Merchant Services partnerships team from scratch and signed global deals scaling Secure Remote Commerce, tokenization services, digital card issuance, and IoT payments across North America, LATAM, Europe, APAC, and MEA.
Hired to build the digital partnerships department from scratch and create a new venture operation with VCs in Silicon Valley for Pizza Hut, KFC, and Taco Bell.
Executed partnerships with Apple, Google, Facebook, and Twitter that increased profitability by 15%. Launched Messenger bots, Amazon Dash Button, and the Alexa ordering skill — generating $28M in new revenue over two years. Cut average delivery time 8% via Grubhub and Postmates. Managed a $5M annual P&L with a $2M surplus in year two.
Developed go-to-market strategy for commerce products and built senior-level relationships with Fortune 500 retailers, executing strategic partnership deals for Google Pay and Google Shopping.
Negotiated deals with Microsoft, Groupon, Macy's, and Best Buy generating $65M+ in GMV and 25M transactions. Launched Google Play co-marketing campaigns adding $30M GMV and 80M transactions annually. Built the Cardinal Commerce platform partnership, adding 30+ retail partners and 25M+ transactions over two years.
Travel is the only thing you buy that makes you richer
From the souks of Morocco to the reefs of the Maldives, from the streets of Tokyo to the ruins of Peru. 107 countries and 1,342 cities across five continents. Every destination has shaped my perspective on business, culture, and what it means to build for a global audience. When I'm not working with AI, you'll find me diving with sharks or planning the next adventure.
A framework for thinking about the infrastructure, evaluation, and human-in-the-loop systems required to deploy LLMs at scale.
Coming Soon →
Published five books on digital transformation, emerging technologies, and the future of commerce, covering the intersection of social media strategy, digital platforms, and technology-driven business innovation.
My writing chronicles the evolution of digital platforms, from the rise of social commerce and mobile payments to blockchain adoption and now the AI transformation reshaping every industry.
Written during periods of intense technological change, these works capture frameworks for digital transformation that remain relevant as we navigate the next wave of AI-driven business evolution.
Open to collaborations at the intersection of AI research, education, and industry practice. Whether you're a student, researcher, investor, or builder. I'd love to hear from you.