Visiting Professor at NYU teaching at the intersection of AI and operations. GenAI Operations Lead at Scale AI, building the infrastructure that powers generative AI.
From how frontier models are actually trained and evaluated, to how enterprises deploy them at scale — most of what I know, I've learned from the inside. Working at the intersection of AI development, data operations, and model quality at Scale AI gives me a rare vantage point. And increasingly, it's exactly what investors, consultants, and strategy teams need when making decisions about the AI landscape.
Born in Shiraz, Iran in 1982, I moved to Hamburg, Germany at the age of three and grew up there for over twenty-five years. I'm a German citizen and speak four languages — Farsi, German, English, and French — which means I can engage with European and Middle Eastern clients directly, without translation layers.
My MBA took me across universities in Germany, the UK, China, and the US. After graduation, my career has spanned Riyadh, Vienna, Dublin, Berlin, and New York — from heading marketing at a supermarket chain in Saudi Arabia, to building businesses at Google, Yum Brands, and Mastercard, to co-founding Tuli Technologies, a social commerce platform.
After nearly two decades in the corporate world, I took a year-long sabbatical to travel the world. I've now visited almost 100 countries and still venture toward new unknown places whenever I can. When I'm not working with AI, you'll find me diving with sharks.
I combine hands-on practitioner knowledge with a consulting mindset — I don't just know what is happening in AI, I can explain why it matters and what to do about it.
RLHF, RLAIF, human feedback pipelines, and the operational infrastructure that powers frontier model development.
Data pipeline design for LLM pre-training and fine-tuning — what works, what doesn't, and how to scale it.
Benchmarking methodologies, red-teaming frameworks, computer-use evaluation, and building trust in AI systems.
Model Context Protocol (MCP), agentic system design, and the infrastructure for autonomous AI workflows.
Roadmap development, implementation planning, and organizational design for enterprise AI adoption.
Due diligence on data labeling platforms, frontier model APIs, and the full AI tooling stack.
Available for expert network calls, advisory engagements, and consulting projects. If you're an expert network associate (AlphaSights, ThirdBridge, GLG, Guidepoint, Coleman Research, Inex One, OfficeHours, Zintro) looking for someone who can speak to the AI data and model development ecosystem — I'm your person.
Teaching graduate-level courses on AI operations, generative AI systems, and the business of machine learning.
Advising student research at the intersection of ML and organizational strategy. Bridging industry practice with academic rigor.
Leading operations for generative AI products at the company powering AI development for the world's most important model builders.
Building data infrastructure, evaluation frameworks (RLHF/RLAIF), and deployment pipelines that power enterprise LLM applications. Overseeing human feedback pipelines, synthetic data strategy, and model quality assurance at scale.
Co-founded Tuli Technologies with David Wilmot — a social commerce platform aiming to revolutionize the way people shop around the world.
Led product, strategy, and operations from inception through growth phase. Built a global team and platform architecture.
Led digital payments strategy and blockchain initiatives at Mastercard. Drove partnerships and product development at the intersection of payments and emerging technology.
Took a one-year sabbatical to travel the world and find a new passion. Visited dozens of countries across six continents. Developed a lifelong passion for shark diving and exploring the unknown.
Led digital transformation for iconic brands including Pizza Hut, KFC, and Taco Bell. Drove mobile ordering, delivery platforms, and customer experience innovation across global markets.
Joined Google at EMEA HQ in Dublin, Ireland. After an acquisition, helped with the merger of startup DailyDeal in Berlin.
Moved to New York City to help lead the launch of the Google Payments Group. Five years of building and scaling payments products across markets.
Part of a small team building out the Austrian business of the multinational Hays Group, headquartered in London. Drove market entry and early growth in Vienna.
At age 26, took on the Head of Marketing role for a supermarket chain in Riyadh, Kingdom of Saudi Arabia. Led brand strategy, customer acquisition, and retail marketing across the region.

Published five books covering the intersection of social media strategy and digital commerce — written during the early days of social commerce and platform monetization.
My writing spans the evolution of digital platforms — from early social media marketing to the rise of eCommerce and now to the AI transformation reshaping every industry.
The books were written during a period of intense change in digital commerce, capturing insights that remain relevant as we enter the next wave of AI-driven business transformation.
Lessons from the classroom that changed how I think about building AI systems in industry — and vice versa.
Read on LinkedIn ↗A framework for thinking about the infrastructure, evaluation, and human-in-the-loop systems required to deploy LLMs at scale.
Coming Soon →Open to collaborations at the intersection of AI research, education, and industry practice. Whether you're a student, researcher, investor, or builder — I'd love to hear from you.